Human trials,
not mouse studies.

The B vitamins are the cofactors your body runs its energy-making machinery on. They are in Dawn to cover the daily requirement so that nothing upstream of energy production is the limiting step.

One of the oldest and most recognised ingredients in the memory and focus category. It is in Dawn for blood flow to the brain and for staying sharp through the day.

The most tested supplement in sport, and increasingly taken for the brain as much as the body. Dawn carries it for strength, power and mental output.

The amino acid gut-health people take for the lining of the intestine. The acetylated form is used because it survives the journey better. In Dawn for gut integrity and recovery from hard training.

The mitochondrial ingredient, and one of the first things people add back once they pass forty or start a statin. In Dawn for cellular energy and heart health.

Endurance athletes take beet root for nitric oxide and blood flow. It is in Dawn for stamina and for the pump you feel in training.

The pre-workout ingredient people actually feel. Dawn carries a full 4.5 grams of it for blood flow, pumps and work capacity.

A longevity and immune staple in traditional practice that the healthspan crowd has picked back up. In Dawn for immune resilience.

The adaptogen people reach for when the fatigue is mental rather than physical. In Dawn for stress tolerance and staying sharp under load.

The mushroom endurance athletes take for oxygen use and stamina. In Dawn for aerobic output and immune support.

The headline longevity ingredient of the last few years, taken to raise the NAD levels that fall as you age. In Dawn for cellular energy and healthy ageing.

A strength and power ingredient that also feeds methylation. In Dawn for training output and for keeping homocysteine in a healthy range.

One of the few herbs with real memory data behind it. It works over weeks rather than on day one, which is why it belongs in a daily formula. In Dawn for learning and recall.

Works on acetylcholine, the neurotransmitter most focus stacks are built around. In Dawn for concentration and memory.

The choline source people choose when they want one that reaches the brain. In Dawn for focus and for the mind-muscle side of training.

Blueberry polyphenols are among the best studied foods for the ageing brain. In Dawn for memory and for the blood vessels that feed it.

Maca is taken for drive, stamina and libido, and the red and black roots are used for different effects, so Dawn carries both.

Apple cider vinegar has become a daily habit for blood sugar and digestion. Dawn carries it as a powder so you get it without the taste or the acid on your teeth.

An adaptogen with a long history in endurance and shift work, taken for stamina under sustained stress. In Dawn for steady energy without a stimulant.

A building block for brain cell membranes and a fixture in serious nootropic stacks, usually paired with a choline source the way Dawn pairs it with Alpha GPC. In Dawn for learning and mental clarity.

The dopamine precursor people take before demanding work or hard training. The acetylated form is used for absorption. In Dawn for drive and focus under pressure.

A traditional memory herb that the nootropics community has taken up for mood and mental clarity. In Dawn for focus.

The interest in it is as a focus and drive ingredient, which is why it is in Dawn. Almost nobody has run the trial to check, and the number on this card says so rather than hiding it.